How Google Publisher Tag (GPT) Works
Deep dive into GPT lifecycle, slot definition, and best practices to reduce CLS.
Hi, I’m Andrei — Senior Frontend Engineer focused on high-performance web apps & AdTech.
I write practical guides about ad technologies (GAM, GPT, Prebid), performance optimization, and frontend architecture using React and Next.js.
Featured Guides
GAM
Prebid.js Integration with Next.js
Step-by-step guide to integrate header bidding using Prebid and modern bundlers.
Lazy-loading Ads Without Killing Revenue
Strategies to lazy-load ad slots while maintaining ad viewability and revenue.
Featured Articles
How Prebid.js Helps Websites Increase Ad Revenue Without Hurting User Experience
Technical optimization meets business impact. In my article, I explain how Prebid.js improved ad efficiency, user experience, and revenue — all through smart frontend architecture.
View on Medium →
How to Integrate Google, Prebid and (Amazon) — Complete Setup Guide
Modern header bidding setups often combine Google Publisher Tag (GPT.js), Prebid.js and Amazon Publisher Services (APS / apstag). The goal: run all demand sources in parallel, merge their bids, and send the highest value into Google Ad Manager (GAM) — without breaking latency budgets.
View on Medium →
🏆 Achievements
Practicing algorithmic problem solving and system design through regular coding challenges.
250+ problems solved
Certifications
- JavaScript (Intermediate) – HackerRank (2025)
- Problem Solving (Basic) – HackerRank (2020)
About Andrei
Senior Frontend Engineer with 10+ years building scalable cloud products and high-performance web apps — from cloud storage platforms to streaming video services. More.
- 💼 Open to remote, contract, or on-site opportunities.
- 🤝 Strong with TypeScript, React, Redux, and system design.