Smart Ad Refresh Strategy to Boost Revenue
Learn how to refresh efficiently
Idea
Refreshing ads intelligently is one of the simplest yet most effective ways to increase your ad revenue. Many publishers overlook how refresh logic impacts both CPM and user experience. A smart refresh strategy ensures you show new ads without annoying users or breaking advertiser viewability rules.
Why Ad Refreshing Matters
When ads are refreshed properly, they increase the number of viewable impressions, leading to higher fill rates and CPMs. However, refreshing too often can result in lower-quality impressions and even violate ad policies.
Key principle: Only refresh ads that were visible to the user for at least 30 seconds.
Recommended Refresh Interval
Never refresh your ads more frequently than every 30 seconds. This ensures advertisers receive proper viewability metrics and helps you maintain compliance with major ad networks like Google Ad Manager and Prebid.
By combining visibility tracking and refresh timing, you ensure each ad has a meaningful chance to be viewed and monetized. This balanced approach improves CPM, user satisfaction, and long-term revenue stability.